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To attract and retain high-value customers, Telco operators and CSP's must provide innovative products that suit targeted market segments .
Four primary product development and innovation competencies are crucial to unlock the $$$ potential
Product portfolio management : targets the right investments in development, by considering ROI, strategic direction, risk and other critical success factors
Process management : creates efficiency across the full product lifecycle, from concept to service delivery to maximise ROI and Lower Total cost of ownnership
Partner management : means having the right partner and supplier strategy to effectively bring products and services to market : delivering through collaboration with partners is a new but critically important skill for Fixed and Wireless Telco operators.
Platform management : establishes the right architecture to deliver more products, better leveraging development and deployment expenditures.